Entrepreneuriat et Similaires

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    From the Back Cover

    Wisdom to Create a Life of Passion, Purpose, and Peace

    This inspiring tale provides a step-by-step approach to living with greater courage, balance, abundance, and joy. A wonderfully crafted fable, The Monk Who Sold His Ferrari tells the extraordinary story of Julian Mantle, a lawyer forced to confront the spiritual crisis of his out-of-balance life. On a life-changing odyssey to an ancient culture, he discovers powerful, wise, and practical lessons that teach us to:

    • Develop Joyful Thoughts,
    • Follow Our Life's Mission and Calling,
    • Cultivate Self-Discipline and Act Courageously,
    • Value Time as Our Most Important Commodity,
    • Nourish Our Relationships, and
    • Live Fully, One Day at a Time.
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    In the world of professional speakers, Keith Harrell is making a difference. Clients such as IBM, Coca-Cola, and Boeing know it -- that'swhy Keith is one of the most in-demand speakers on the circuit. Here,in Attitude Is Everything, he shares the secrets that got him where he is today and provides you with a program for developing a healthier,happier, more productive attitude.

    This is an enlightening, inspiring, and practical guide for gainingcontrol of your career and your life by ridding yourself of negativebaggage, building positive attitudes, and then turning them into actionsto help you achieve your dreams.

    Now, along with the Attitude Is Everything workbook, you willhave all the tools for developing and maintaining a powerful positiveattitude in order to get ahead.

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    Most people think success comes from good luck or enormous talent, but many successful people achieve their accomplishments in a simpler way: through self-disciplineNo Excuses!  shows you how you can achieve success in all three major areas of your life, including your personal goals, business and money goals, and overall happiness.

    Each of the 21 chapters in this book shows you how to be more disciplined in one aspect of your life, with end-of-chapter exercises to help you apply the "no excuses" approach to your own life. With these guidelines, you can learn how to be more successful in everything you do - instead of wistfully envying others you think are just "luckier" than you. A little self-discipline goes a long way ?? so stop making excuses and read this book!

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    Why did one set of companies become truly great performers while the other set remained only good?

    Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness - why some companies make the leap and others don't.

    The Findings:
    The findings of the Good to Great study will surprise many readers and shed light on virtually every area of ​​management strategy and practice. The findings include:

    • Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
    • The Hedgehog Concept : (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
    • A Culture of Discipline : When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
    • The Flywheel and the Doom Loop : Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

    “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people."

    Perhaps, but who can afford to ignore these findings? 

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  • The psychology of selling

    Double and triple your sales — in any market.

    The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.

     It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

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    Millions of readers have acquired the secrets of success through  The Magic of Thinking Big.  Achieve everything you always wanted: financial security, power and influence, the ideal job, satisfying relationships, and a rewarding, happy life.

    Set your goals high ... then exceed them!

    Millions of people throughout the world have improved their lives using  The Magic of Thinking Big.  Dr. David J. Schwartz, long regarded as one of the foremost experts on motivation, will help you sell better, manage better, earn more money, and - most important of all - find greater happiness and peace of mind.

    The Magic of Thinking Big  gives you useful methods, not empty promises.Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and your community. He proves that you don't need to be an intellectual or have innate talent to attain great success and satisfaction - but you do need to learn and understand the habit of thinking and behaving in ways that will get you there. This book gives you those secrets!

    Believe you can succeed and you will:

    -Cure yourself of the fear of failure
    -Think and dream creatively
    -You are what you think you are
    -Make your attitudes your allies
    -Learn how to think positively
    -Turn defeat into victory
    -Use goals to help you grow
    -Think like a leader

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  • De précieux intermédiaires…

    BlaBlaCar, Airbnb, Spotify, Meetic, Uber, PayPal… qu’ont de commun ces entreprises ? Elles font partie de ce qu’on appelle « les nouveaux intermédiaires ». Contrairement aux firmes traditionnelles, les nouveaux intermédiaires ne vendent pas un produit ; leur activité est de mettre les consommateurs en relation — par exemple des personnes cherchant à faire un trajet ensemble. Ce livre nous initie à la nouvelle économie de la mise en relation. Il nous révèle son extraordinaire capacité d’innovation et la manière dont elle améliore la vie de milliards de personnes.
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  • Marketing 4.0. Le passage au digital

    Dans cet ouvrage, Philip Kotler, le père du marketing moderne, s’associe à Hermawan Kartajaya, Iwan Setiawan et Marc Vandercammen pour proposer et analyser les techniques qui permettent d’orienter le consommateur tout au long de sa démarche d’achat. Ainsi, le parcours client traditionnel (conscience – appréciation – achat – rachat) se transforme en intégrant l’action des pairs, de la famille et des amis à travers les réseaux sociaux (conscience – séduction – questionnement – action – recommandation). « Marketing 4.0 » décrit ces innovations, leur impact sur les décisions d’achat, et présente les méthodes pour atteindre les consommateurs, les indicateurs pour mesurer leur performance et les pratiques pour offrir au consommateur une expérience personnalisée. Outil de référence quotidien, l’ouvrage propose de nombreux exemples et des conseils pratiques pour passer d’une stratégie marketing traditionnelle vers une stratégie numérique.
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  • Idées de génie

    Pourquoi sommes-nous plus marqués par les messages publicitaires que les idées de fond, plus facilement oubliables ? La réponse se trouve dans cet ouvrage des frères Heath, respectivement professeur à l’école de gestion de l’Université Stanford et conseiller en formation de dirigeants à l’Université Duke. Avec des exemples concrets à l’appui, ils donnent aux lecteurs les outils nécessaires pour formuler le concept qui fera mouche à tous les coups. Écrit dans un langage clair, amusant, et efficace, ce livre est un indispensable pour tout manager ou professionnel de la communication à la recherche de l’idée qui accroche.
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